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Senior Market Research Manager

Senior Market Research Manager 


Role and Responsibilities:

The ideal candidate will have proven research consultancy experience. He or she will oversee a bespoke research portfolio that guides engineering and marketing decisions from product innovation, concepting, refinement, scenario prioritization, value proposition development, to positioning and messaging. If you love to go deep on a product, guide strategy, and impact decisions across the product lifecycle – this is the role for you!

Specific responsibilities include:

  • Identify market opportunities, build business cases, shape strategy for the consumer business
  • Provide consultation to senior leaders of the marketing group, specifically in framing their business problems to support their key initiatives
  • Use primary, secondary and behavioral data to tell a story of the ‘voice of the market’ and ‘voice of the consumer’ to drive an insights platform
  • Partner with marketing and engineering business partners throughout the product lifecycle to influence and impact strategic decision-making
  • Drive proactive insight analyses around emergent computing device categories, business strategies and product marketing needs
  • Collaborate with other teams in the execution, analysis and presentation of insights to ensure a holistic understanding of business issues
  • Contribute to building a research consulting organization that delivers actionable and relevant insights that drive tangible business outcomes

Preferred Qualifications:

  • Well-versed in integrating consumer research and large amounts of internal and external data to develop and land strategic and actionable recommendations
  • Command of a wide array of primary research methods and passive data (telemetry, social sentiment, lifetime value), fluent in identifying business issues and prescribing an appropriate research or analysis plan to address them
  • Ability to manage a direct, senior stakeholder set, with emphasis on key product and marketing strategies
  • Excellent communications, storytelling and influencing skills; experience communicating and collaborating with senior executives
  • Strong project management and organizational skills; must be able to manage competing demands
  • Experience working with syndicated data sets; advanced analytics skills a plus
  • Experience with partner relationship management; ability to serve as an advocate for your product and work collaboratively to identify opportunities or resolve issues
  • Minimum 7-8 years of research or strategy consulting work experience; vendor and client-side experience preferred
  • 2+ years of experience in the technology industry preferred
  • MBA or equivalent experience a plus+

Basic Qualifications:

  • Bachelor’s Degree (BS/BA) required
  • Minimum 7-8 years of research or strategy consulting work experience

 

Interested in this position? Apply here or call us at +31 (0)20 7162747.



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